Branding a potato. Italix was given the challenge to design inspirational packaging for BCfresh’s new field fresh Warba nugget potato. BCfresh is one of the only companies to commercially grow this heirloom variety. The Warba is a unique product. It’s the first local potato of the year. It’s arrival signals the beginning of the local season and the start of local BC produce. The packaging had to be distinctive so that consumers would always associate the Warba potato with BCfresh. The pink markings on the light skinned Warba gave us the perfect colour inspiration.