Building A Brand

Italix has designed and produced over 500 private label projects for North American Tea & Coffee. Private label traditionally has been a category that mimics the national brands. These trends have changed in recent years as retailers are investing heavily in their private label programs, creating their own highly differentiated brands.


North American Tea & Coffee

My relationship with Paul and Esther of Italix spans over 15 years and over 500 design projects. The consistent high-end design provided at exceptional value has been an integral part of North American Tea and Coffee’s success. Paul and Esther have worked hard and conscientiously to create effective packaging design across the Carriage Trade, Delta, Lottie & Beck, Monarch and Royal City brands.

Riyaz Devji

Managing Director, North American Tea Company 604-940-7815