The Overwaitea Food Group approached Italix to design the packaging for their lineup of French fry products. Our expertise in the plastics (flexographic) industry was an obvious asset. Italix specializes in designing and producing digital art that is to be printed on plastic film such as frozen food bags, bread bags, standup pouches or rigid plastic containers. Flexography is a form of direct-impression printing using thin flexible photopolymer plates and translucent inks. Although the quality is very good this printing process does have its limitations. Fine detail can be difficult to reproduce and selective colour correction may be required for four colour process images (photography/illustration). In many cases, minor design changes can be made to produce artwork that will print well in flexo.